Get your virtual chillax on with Yoga Retreat on Facebook…

You know you’re curious to find out what this Facebook “Yoga Retreat” game is all about. Well, wait no longer, Yoga Retreat is now live and just waiting for you to unleash your virtual yogic amazingness.

 Here’s more details from the press release:

HELSINKI, Finland – August 9th 2012 – Gajatri Studios, an independent and innovative social games development studio, announce the release today of their debut title, Yoga Retreat on Facebook.

The first social management game derived from authentic well-being and yoga content, players will take on the role as a yogini, building their own tropical wellbeing island resort through practicing and teaching genuine yoga techniques, curing their digital customers’ ailments and completing quests to collect virtual currency.

As players advance through Yoga Retreat, new yoga poses to practise and facilities to build and use will be unlocked.  These include the Steam Room for aching muscles, the Beach practice area for advanced yoga practices and the Juice Bar where healthy drinks for ailing customers can be made from ingredients harvested from the resort. Playing alongside Facebook friends will enhance the game experience as players can share items and visit ‘Friends’ retreats.

“People new to yoga often tell me that they have a hurdle of going into yoga classes because they do not understand why asanas are practiced, or the logic of the flow, or do not recognize the pose names. Yoga Retreat uses fun game mechanics such as practicing and teaching yoga, as well as curing customers ailments, to gradually reveal these ideas for casual game players.” Commented Tiina Zilliacus, founder of Gajatri Studios

In addition to the well-being techniques players will learn throughout the game, Yoga Cat, the in-game furry friend is on hand to show players simple neck, shoulder and spine exercises for the a truly relaxing social gaming experience.

A gameplay trailer for Yoga Retreat can be viewed at http://www.youtube.com/watch?v=Eak8uCCcOkA

About Gajatri Studios

Formed in September 2011 by Tiina Zilliacus, a certified yoga teacher with 14 years of production, marketing and business management experience in games, online and mobile start-ups, Gajatri Studios was created to be an innovative and unique proposition within the social gaming space; a well-being games company creating fun and engaging social games derived from authentic well-being content. Yoga Retreat is set to be the company’s first game, releasing on Facebook in August 2012, a game that is both fun and uplifting highlighting genuine yoga techniques to enhance players’ mental and physical health.

Isn’t Yoga Cat cute? What do you think–are you going to play?

Manduka Introduces the John Friend Collection

My favorite yoga gear company, Manduka, recently partnered with yoga teacher and founder of Anusara Yoga, John Friend, to create its first ever-cobranded line of yoga gear.  Since I think this is a great step forward in providing high-quality, innovative yoga gear, I wanted to share a few highlights from the recent press release to give you a flavor of this new collection:

Going outside the 24″ industry standard width for yoga mats, the John Friend Collection by Manduka will launch initially with two extra wide mats including the 29-inch wide eKO Superlite and 30-inch wide PROlite.  This is the first time the yoga community will have access to such a high quality blend of innovative technology and the veteran experience of John Friend in a mat, providing superior comfort and sufficient space to align the body and explore yoga postures.  The added space allows for a deeper expression of movement and a better connection between body, mat and heart.
Manduka’s take:
“Our partnership with renowned yoga teacher John Friend allows us to provide the most innovative and ecologically responsible yoga gear in a new way ,” said Sky Meltzer, CEO of Manduka.  “Together we’ve aligned to create a collection that pushes industry standards, pouring over four decades of expertise into designs that will inspire yoga practitioners worldwide.”
John Friend’s take:
“For years I’ve been committed to the teaching that yoga comes from the heart—that it is a practice accessible to all and brings out your inner joy and divine energy,” said John Friend, Founder of Anusara yoga.  “Manduka is a company that embodies the same principles while providing high quality products to enhance your practice.  I am honored to collaborate with such an authentic company to bring an amazing new line of gear to the yoga community, deepening the connection between heart and mat, and inspiring students of any level to enjoy more energetic freedom during their practice.”

Click the banner below to check out the new collection!